WHATSONSTAGE.COM
Whatsonstage.com is Britain’s biggest and best theatre and performing arts website. Ranked as number 1 in the UK by Alexa and number 3 by Hitwise, the site is a vibrant mix of news, reviews, ticket offers and discounts. We also publish Whatsonstage.com Magazine, run the Whatsonstage.com Theatre Club and produce the hugely successful Whatsonstage.com Awards. The audience represents the most avid theatregoing demographic available online.
Advertising on Whatsonstage.com is one of the best and most cost-effective means of reaching a lively and interested theatre audience. The site is jam-packed with visitors looking for the latest shows, news, reviews and ticket offers. This is why, based on recent analysis, the advertising response rates on Whatsonstage.com are between five and ten times greater than those on standard advertising networks.
| Whatsonstage.com Audience Profile - Click here |
| Male |
41% |
| Female |
59% |
| Live in London and the South East |
60% |
| In full time work or retired |
71% |
| Household income over £20,000 |
79% |
| Visit the theatre at least once a month |
70% |
| Traffic Data |
| Page Impressions PCM |
3.9 million |
| Ad Impressions |
5.5 million |
| Unique visits pcm |
569,000 |
| Pages per visit |
7 |
| Time on site |
8.1 mins |
| Newsletter mailing list |
105,000 |
| Offers/Non Offer mailing lists |
150,000* |
| Whatsonstage.com Rate Card (effective from 1 October 2011) |
| Leaderboards |
728x90 |
£12 cpm* |
| MPU |
300x250 |
£12 cpm* |
| Skyscraper |
160x600 |
£12 cpm* |
| Video MPU |
300x250 |
£20 cpm |
| Rich media banners and guaranteed positions |
|
+20% |
| Solus email to one list |
|
£650** |
| Non Offer Solus email to one list |
|
£800** |
| Newsletter Advert |
450x250 |
£400 top / £300 other |
| Banners / Buttons |
240x80 / 120 x 60 |
£8 / £6 cpm |
| Site Package |
Banners/Newsletter/Solus |
£1,100 / (£1,400 inc email to both lists) |
| Site Takeover |
Call for details |
£3,500 |
Subsidised Theatres, Registered Charities and Not For Profit – Annual subscriptions available - POA
Site Takeover – completely rebrand the site with your show logo and banners - POA
* You can supply multiple banner formats for the same campaign to achieve optimum distribution throughout the site.
** Whatsonstage.com operates two offers mailing lists of approx 75,000 names each. The price quoted is to reach one of those lists. To mailshot both lists on the same day with same campaign is £950 for offer email. £1,100 for non offer email.